In response to Pakistan’s persistent malnutrition crisis affecting women, children, and adolescents, Save the Children International, with support from UNICEF and the Nutrition Wing (MoNHSR&C), partnered with Digital Time Communications (DTC) to bridge the gap between policy and public awareness. Limited access to credible information, especially in rural areas, has hindered progress on key issues like breastfeeding, anemia, and adolescent nutrition. To address this, DTC launched a nationwide multimedia campaign leveraging 12 thematic radio shows, 12 expert-led podcasts, and interactive platforms such as Facebook Live, SMS Q&A, and live call-ins.

The campaign reached over 15 million listeners across Pakistan, sparked real-time engagement, and amplified expert voices from diverse regions. It successfully promoted health policies, highlighted legislative gaps, and empowered communities through inclusive dialogue. This initiative proves that combining traditional media with digital interactivity is a powerful strategy for scalable health communication.