Project Summary
To build a financially informed society, Digital Time Communications (DTC) launched a nationwide multimedia campaign in partnership with PAFEC and the State Bank of Pakistan. This advocacy effort aimed to raise awareness on the importance of financial literacy and advocate for its integration into the national curriculum. Spanning digital, TV, radio, and print platforms, the campaign sparked national conversations, empowered youth, and connected policy with public behavior.
Client/Partner Information
• Client: Pakistan Alliance for Early Childhood (PAFEC)
• Partner: State Bank of Pakistan (SBP)
• Theme: Financial Literacy & Education
• Duration: 3 Months (Social Media) + Media Broadcast Phase
• Coverage: Nationwide (Urban & Rural Pakistan)
Media Campaign Highlights
Broadcast & Print Media
- 9 TV Channels: Prime-time tickers aired nationwide
- 198 Radio Spots: Across national and regional stations
- 4 Newspaper Articles: Published in English & Urdu press
Digital & Social Media
- 60 Static Posts
- 10 Animated GIFs & Reels
- Multi-platform Posting: Facebook, Instagram, Twitter, LinkedIn, YouTube
- Boosted Ads: Targeted reach through Facebook & Instagram ads
Strategic Approach
• Developed a grassroots-to-urban outreach strategy
• Prioritized high-visibility slots (TV 9AM–5PM)
• Verified radio and media coverage through certificates & tear sheets
• Published expert-authored op-eds to build thought leadership
• Executed a data-backed, high-frequency social media campaign
Regional Media Coverage
TV Channels
• Sindh: Sindh TV, PTV Bolan
• Punjab: Rohi TV, Lahore News
• KP: Khyber News
• Balochistan: VSH News
• National: Geo News, Dunya News, Hum News
Print & Radio
• National circulation in major dailies (English & Urdu)
• Certified radio spot transmissions from top FM stations
Key Focus Areas
• Integrating financial literacy into the school curriculum
• Encouraging savings and budgeting habits among youth
• Strengthening financial resilience through awareness
• Linking financial knowledge to economic empowerment and SDGs
• Mobilizing public support for curriculum reforms
Impact & Reach
🌍 Total Reach:
TV, Radio, Print: 116.02 Million
Digital Media: 27.3 Million
Combined Impact: 143.32 Million+
Print & Radio
• National circulation in major dailies (English & Urdu)
• Certified radio spot transmissions from top FM stations
🚀 Campaign Achievements:
o Created national-level awareness on financial education
o Fostered policy advocacy with SBP and education stakeholders
o Delivered verified engagement across all media channels
o Positioned financial literacy as a key development driver
Conclusion
DTC’s integrated media campaign demonstrated how coordinated messaging across multiple platforms can shift public perception and policy priorities. By fusing youth engagement with institutional advocacy, the campaign laid the groundwork for lasting curriculum reforms and a financially literate future generation.
Media Gallery
- Static posts
- TV Tickers
- Article Clippings
- Social Media Stats
Call To Action
Looking to launch a high-impact national campaign?
Collaborate with DTC — Reach out at partnerships@digitaltimecommunications.com
